Tuesday, March 22, 2016

Campbell's Labels for Education Program Change

We are writing to update you about Campbell's Labels for Education program.
For the past 42 years, Campbell has proudly offered Labels for Education which has contributed more than $110 million in school supplies to tens of thousands of schools across the U.S. It is one of a number of ways in which we support America's kids and families as part of our commitment to being a responsible corporate citizen.
During the past year, we've been assessing the impact of these programs and through this, we've seen that participation in Labels for Education has declined considerably. Sadly, it is at the point where we have no choice but to make the very difficult decision to wind down the program.
There will be changes for next year's program starting August 1, 2016.
During the 2016 - 2017 school year and beyond we will continue to honor labels only from schools currently registered with the program. We will remove the Labels for Education logo mid-2016 and expect there will be a limited number of products that contain these labels in stores through 2017.
We would like to thank all the schools and families that have made Labels for Education so special over the years. We are proud to have been part of your communities and appreciate the support you have shown for our brands.
We will continue to support America's kids through a program called Grand Stand for SchoolsSM sweepstakes that will run annually in August and September. Last year, we contributed more than $1 million to schools through this program. In addition, we give around $70 million annually in funding and food to support programs aimed at building healthy communities and tackling hunger and obesity amongst America's most vulnerable children.

No comments:

Post a Comment